PROJECT 02
H2O BFS
Project Overview
H2O BFS is a specialist consultancy in biofouling control for industrial water systems. The company already had strong expertise and valuable technical services, but the website needed a clearer structure and more client-focused messaging to help visitors quickly understand what the company offers.
The goal was not to add more information, but to improve how that information was organised and communicated. Bee Marketing Co. supported H2O BFS by refining the website structure, clarifying the messaging, and creating supporting marketing materials that presented the company more clearly from the client’s point of view.
The Challenge
H2O BFS is highly experienced in its field, but the website made visitors work too hard to understand the company’s services and value.
The structure was not clear enough, and key information was spread across different pages, making it harder for potential clients to quickly grasp what H2O BFS offers and why it matters.
The challenge was to present specialised expertise in a way that remained credible and technical, while becoming easier for non-technical decision-makers to understand.
The Solution
The website structure was revised to make the services easier to follow, with a clearer homepage flow and messaging that focused more directly on the client’s perspective. Instead of expecting visitors to piece the information together themselves, the new approach guided them more clearly through what H2O BFS does, who it helps, and the value behind its expertise.
Alongside the website, Bee Marketing Co. also developed supporting marketing materials and exhibition visuals to help create a more consistent and client-focused presentation across channels.
Key Deliverables
- Website revamp and structure refinement
- Copywriting and messaging clarity
- Client-focused homepage improvement
- Marketing materials and exhibition booth design
- LinkedIn, social media, and online sales platform support
The Result
The result was a clearer and more client-focused digital presence that made H2O BFS’s expertise easier to understand from the outside.
With a stronger website structure, improved messaging, and aligned marketing materials, the company was able to present its services more clearly and support stronger business interest.
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Client Testimonial
BEE Marketing supported our company in different areas. They build our new website with an interesting approach, building a website through the eye of the potential customer. We have noted that this is the strength of BEE Marketing, all their marketing support is done with a client view perspective and this really helped to get more business interest through our website. In addition, BEE Marketing created our marketing materials and booth design for an exhibition. Also the marketing material is very client orientated and well received by our customers. Furthermore, they support us on LinkedIn and other social media and online sales platforms. Working with BEE Marketing has been a great pleasure since their strength is thinking out of the box and providing you with a client view on selling and promoting your products and services. Our main contact within BEE Marketing was Jony Oraiz. She is very professional, dedicated and delivers on time with high quality. I would highly recommend BEE Marketing in case you look for marketing support, I am sure they are capable of bringing your sales to a higher level.
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H.J.G. Polman
Managing Director
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